Principle of marketing Essay Example | Topics and Well Written Essays - 500 words

Principle of marketing - Essay ExampleAfter its merger with Alliance Unichem in July 2006 the company seeks to become the worlds leading pharmacy-led wellness and beauty group. The alliance aspires to develop its core businesses of retail pharmacy and wholesale across the world and become a significant player in umpteen major international markets. With more than 1500 retail emergelets of Boots alone the Alliance Boots has now more than 3000 retail outlets, besides a good presence on the net. The feature skills, strengths and brands of Alliance Boots makes it Europes leading pharmacy-led health and beauty group. This is a Market-leader in own brand products.Superdrug, on the other hand is UKs fashion conscious beauty and health retailer. Today it is the second-largest beauty and health retailer with over 740 stores in England, Scotland, Wales, Northern Ireland. Superdrug currently has 226 in-store pharmacies. During the last two year the company has made good enthronisation in e stablishing itself as a brand in UK. Superdrug recently took up a 10 month campaign for reducing the VAT on condoms and came out successfully when the UK government reduced the VAT from 17.5% to 5%. Now the company has taken up the issue of slashing the VAT on kids sun address products and for reclassifying the sun-care cream as an essential health care product instead of a luxury beauty item.